what's in the bottle?
When we started Love Beauty and Planet, we promised to always be open, honest and transparent in all that we do. That’s why we’ll never hide or disguise what goes into our bottles. Have a look!
Natural
Natural ingredients are ingredients obtained only from plants or microbiological origin, including those materials obtained by: Physical processes, fermentation reactions that would occur in nature or extracted using natural solvents such as water. This is aligned to standards defined by the ISO (International Standards Organisation)
Non-natural
We class these as ingredients which contain less than 50% plant or microbiological content by molecular weight and are derived from fossil fuels or other ingredients which do not fall into the defined categories. We have aligned non-natural ingredients based on independent standards defined by the ISO (International Standards Organisation)
Plant-based
Plant-based ingredients are those where the majority of the final material has come from a plant source. We define the minimum level that at least 50% of the final molecular weight must be derived from plants. The remainder can come from either plant or non-natural origin. This is aligned to the independant standards defined by the ISO (International Standards Organisation)
Mineral
These are inorganic substances occuring naturally in the earth having a distinctive chemical formula and a consistent set of physical properties. Ingredients such as salt fall into this bracket. We have defined mineral based on independent standards defined by the ISO (International Standards Organisation)
Preservative
Preservation is a critical part of product safety to ensure the formulation can be both stable and safe for use over an extended period of time. We have yet to define a natural preservative that meets our stringent safety standards. So we have decided to stay with synthetic preservatives as we feel they are the best option at this time
Fragrance Extracts
Provides a distinctive pleasant smell, each infused with an ethical sourced essential oil or absolute.
Plant-based
Cocamidopropyl betaine
Cleaning agent (Surfactant)
Glycol distearate
Gives product their shimmery appearance
Polyquaternium-10
Antistatic agent to help with feel during washing
Sodium laureth sulfate
Cleaning agent (Surfactant)
Fragrance Extract
Lavender (from fragrance)
Provides a unique, pleasant scent
Mimosa flower (from fragrance)
Provides a unique, pleasant scent
Rose oil (from fragrance)
Provides a unique, pleasant scent
Sandalwood (from fragrance)
Provides a unique, pleasant scent
Vetiver (from fragrance)
Provides a unique, pleasant scent
Ylang ylang (from fragrance)
Provides a unique, pleasant scent
Preservative
Disodium edta
Preservative: prevents microorganisms growth and ensures products are safe to use
Sodium benzoate
Preservative: prevents microorganisms growth and ensures products are safe to use
Natural
Argan oil
Ingredient from a plant or part of a plant
Citric acid
pH adjuster: controlling the balance of our products for optimal performance
Coconut oil virgin organic
Ensures hair feels smooth when dry
Coconut water
Ingredient from a plant or part of a plant
Murumuru butter
Ingredient from a plant or part of a plant
Shea butter
Ingredient from a plant or part of a plant
Tea tree oil
Ingredient from a plant or part of a plant
Water
Carrier for all the goodies
Non-natural
Ppg-9
Controls the thickness of a product
Mineral
Sodium chloride
Helps product to thicken
Mix of Natural and Non-natural
Fragrance
Provides a unique, pleasant scent
Plant-based
Pehentrimonium chloride
Delivers both wet and dry conditioning. Its structure allows it to deposit on hair fibre, keeping it conditioned and protected in between washes
Cetearyl alcohol
Makes hair soft and helps combine liquids together
Coconut oil
Ensures hair feels smooth when dry
Fragrance Extract
Lavender (from fragrance)
Provides a unique, pleasant scent
Mimosa flower (from fragrance)
Provides a unique, pleasant scent
Rose oil (from fragrance)
Provides a unique, pleasant scent
Sandalwood (from fragrance)
Provides a unique, pleasant scent
Vetiver (from fragrance)
Provides a unique, pleasant scent
Ylang ylang (from fragrance)
Provides a unique, pleasant scent
Preservative
Cit/mit
Preservative: prevents microorganisms growth and ensures products are safe to use
Disodium edta
Preservative: prevents microorganisms growth and ensures products are safe to use
Natural
Argan oil
Ingredient from a plant or part of a plant
Coconut oil virgin organic
Ensures hair feels smooth when dry
Coconut water
Ingredient from a plant or part of a plant
Murumuru butter
Ingredient from a plant or part of a plant
Shea butter
Ingredient from a plant or part of a plant
Tea tree oil
Ingredient from a plant or part of a plant
Water
Carrier for all the goodies
Non-natural
Aculyn 28
Part of our Fast-Rinse technology
Mix of Natural and Non-natural
Fragrance
Provides a unique, pleasant scent
Plant-based
Coconut oil
Helps smooth hair
Fragrance Extract
Ylang ylang (from fragrance)
Provides a unique, pleasant scent
Natural
Helianthus annuus seed oil
Helps smooth hair
Coconut oil virgin organic
Helps smooth hair
Vitis vinifera (grape) seed oil
Helps smooth hair
Macadamia ternifolia seed oil
Helps smooth hair
Persea gratissima (avocado) oil
Helps smooth hair
Prunus amygdalus dulcis (sweet almond) oil
Helps smooth hair
Non-natural
Mineral oil
Helps smooth hair
Octydodecanol
Helps smooth hair
Tocopherol
Helps keep the oils fresh
Mix of Natural and Non-natural
Fragrance
Provides a unique, pleasant scent
Plant-based
Behentrimonium chloride
Delivers both wet and dry conditioning. Its structure allows it to deposit on hair fibre, keeping it conditioned and protected in between washes
Cetearyl alcohol
Makes hair soft and helps combine liquids together
Coconut oil
Ensures hair feels smooth when dry
Glycerin
Helps retain water in hair and skin for moisturization
Hydroxyethylcellulose
Helps product to thicken
Stearamidopropyl dimethylamine
Delivers both wet and dry conditioning. Its structure allows it to deposit on hair fibre, keeping it conditioned and protected in between washes
Fragrance Extract
Rose oil (from fragrance)
Provides a unique, pleasant scent
Preservative
Cit/mit
Preservative: prevents microorganisms growth and ensures products are safe to use
Disodium edta
Preservative: prevents microorganisms growth and ensures products are safe to use
Natural
Coconut oil virgin organic
Ingredient from a plant or part of a plant
Lactic acid
pH adjuster: ensures optimal performance of our products and long shelf life
Murumuru butter
Ingredient from a plant or part of a plant
Water
Carrier for all the goodies
Non-natural
Mineral oil
Ensures hair feels smooth when dry
Peg-150 distearate
Helps product thicken
Peg-180m
Helps product stablize to a single solution
White petrolatum
Thickening agent: higher viscosity of the product ensures longer time of contact with the hair to enable more nourishment. Delivers moisturization as well
Mix of Natural and Non-natural
Fragrance
Providea a unique, pleasent scent
Mineral
Potassium chloride
Helps product to thicken
Plant-based
Alcohol
Helps ensure hair stays dry during use
Aluminum starch octenylsuccinate
Absorbs excess oils and cleans hair
Mix of Natural and Non-natural
Fragrance
Provides a unique, pleasant scent
Natural
Citrus grandis (grapefruit) fruit extract
Ingredient from a plant or part of a plant
Citrus tangerina (tangerine) peel extract
Ingredient from a plant or part of a plant
Non-natural
Isobutane
Helps the product dispense easily and effectively
Isopropyl myristate
Provides soft feel
Propane
Helps the product dispense easily and effectively
Mineral
Silica
Absorbs excess oils and cleans hair
Plant-based
Behentrimonium chloride
Delivers both wet and dry conditioning. Its structure allows it to deposit on hair fibre, keeping it conditioned and protected in between washes
Caprylyl glycol
Preservative: prevents microorganisms growth and ensures products are safe to use
Cetearyl alcohol
Makes hair soft and helps combine liquids together
Glycerin
Helps retain water in hair and skin for moisturization
Stearamidopropyl dimethylamine
Delivers both wet and dry conditioning. Its structure allows it to deposit on hair fibre, keeping it conditioned and protected in between washes
Fragrance Extract
Lavender (from fragrance)
Provides a unique, pleasant scent
Preservative
Disodium edta
Preservative: prevents microorganisms growth and ensures products are safe to use
Phenoxyethanol
Preservative: prevents microorganisms growth and ensures products are safe to use
Natural
Argan oil
Ingredient from a plant or part of a plant
Coconut oil virgin organic
Helps smooth hair
Lactic acid
pH adjuster: ensures optimal performance of our products and long shelf life
Water
Carrier for all the goodies
Non-natural
Mineral oil
Ensures hair feels smooth when dry
Pvp / dimethylaminoethylmethacrylate copolymer
Petrochemical
White petrolatum
Thickening agent: higher viscosity of the product ensures longer time of contact with the hair to enable more nourishment. Delivers moisturization as well
Mix of Natural and Non-natural
Fragrance
Provides a unique, pleasant scent
Mineral
Potassium chloride
Helps product to thicken
Plant-based
Caprylic capric triglyceride
Provides soft feeling skin
Etidronic acid
Provides soft feeling skin
Guar hydroxypropyltrimonioum chloride
Helps ensures other ingredients deposit onto skin
Lauric acid
Provides soft feeling skin
Sodium lauroyl glycinate
Cleaning agent (Surfactant)
Sodium lauroyl isethionate
Cleaning agent (Surfactant)
Stearic acid
Provides soft feeling skin
Natural
Soybean oil
Provides soft feeling skin
Non-natural
Acylates copolymer
Thickening agent: higher viscosity of the product ensures longer time of contact with the hair to enable more nourishment. Delivers moisturization as well
Bht
Preservative: prevents microorganisms growth and ensures products are safe to use
Carbomer
Thickening agent: higher viscosity of the product ensures longer time of contact with the hair to enable more nourishment. Delivers moisturization as well
Ipbc
Preservative: prevents microorganisms growth and ensures products are safe to use
Menthol
Provides a cooling refreshing feeling
Peg 40
Helps the fragrance stay stable
Phenoxyethanol
Preservative: prevents microorganisms growth and ensures products are safe to use
Polysorbate 20
Helps the fragrance stay stable
